What is a backlink?
Learning internet marketing and SEO? There’s really not quite a lot of things to learn. Though when searching schools with the best online digital marketing course, we’ve come to accept it’s going to take more than one class.
To get to the end result of that perfect marketing job, we’ve come to accept the need for loans and years of extra classes. One of the things most know rather too well, is the “backlink” of student debt linking to your credit report holds a lot more juice than a local Macy’s store card.
Website back linking is set up with different levels of authority as well. Search engines play a societal structure and run digital robots counting votes on incoming link structures running from sites all over the web.
The backlinks from another webpage is tossing you a vote to link you to them as they pass their strength to compensate for the wait of your webpage now as well.
Backlinks have always been a pretty metric for a web page to rank and it’s still true today.
As Google tweaks and fine tunes the internet and how webpages are found or are indexed they are often changing metrics and rules but the backlink is still probably one of the most important.
There was a time when even a low quality backlink could help rank a site but that has changed with Google’s newest algorithm Penguin. It is important to get backlinks from quality and relevant sites.
The content must be relative to what your site is about. You can’t have a link from a log cabin home building site if your site is about classic muscle cars. It won’t help your site get anywhere.
What is the anatomy of a backlink?
There only two types of backlinks but there are a few more different terms related to a backlink.
The overall purpose is to send “link juice” from one web page to another. When a webpage from one site links to your site it’s sending it’s link juice to yours. This link juice can be stopped by using a no-follow tag as well.
1. Do-follow link: when a webpage links any other webpage this is by default a do-follow link.
1. No-follow link: when a webpage links to another web page and the link has a no-follow tag, then that link does not pass link juice. These are done with HTML code. A no-follow isn’t useful in the ranking of a web page because they don’t contribute anything. The no-follow is to link to an unreliable site.
2. Low-Quality Links: Low-quality links are links that come from spam sites, automated sites, harvested sites or even porn sites. These links will do much more harm than good. This is why you should never buy a backlink.
3. Linking Root Domains: This refers to the number of backlinks that come to your site from a given unique domain. I doesn’t matter if a website links to your site 6 times, it will only count as one linked root domain.
4. Internal link: These are links that are from one page to another within a given site. The process is called internal linking or interlinking.
5. Anchor Text: This is text which is used for hyperlinks and is called anchor text. This is used when trying rank for a particular keyword.
Advantages of backlinks.
1. A backlink helps in getting better search engine rankings.
2. Faster indexing. They help the search engine bots discover the links to your site much quicker making your site get indexed quicker.
3. Referral traffic. They help to bring referral traffic and this traffic is usually not going to bounce as quickly.
How to get a backlink.
1. Write an article: If you write an article then often times a blogs will link give you a backlink.
2. Commenting: Blog comments are an easy and free way to get a backlink. This is also good in getting more traffic to your site.
3. Submitting to web directories: These are online directories where websites are listed.
That is basically all there is to know about how backlinks work in SEO and how to get them They are powerful and will help your site get found by Google if done correctly.